Saturday, 29 November 2014

A Manifesto for Sustainable Business Economics

The Manifesto

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We have developed a Sustainable Economy Business Manifesto, which provides a ten-point plan for what businesses can do in practical terms, in migrating towards a more sustainable economy.
As with all ideas on this Project, the Manifesto is a work in progress, rather than a rigid prescription.  We invite you to engage with it; discuss, probe, debate, play with it in your own context - adapt and improve - we are not precious about the detail, but hope the principles we have shared help you develop your own meaningful plan of action.
Good luck!  And please do share your thoughts and feedback with us.
The Sustainable Economy Business Manifesto
1. We can embrace the challenge and work through what a more responsible and sustainable form of economy could mean. We will examine the risks and opportunities for our business, our customers, and our suppliers, while never losing our focus on how we create and share genuine value and wealth.
2. In looking at the big picture, we can start developing creative solutions and new business strategies to explore new market possibilities based on truly sustainable value. We can adopt new models of business success, based on outcomes delivered, and real value generated and shared.
3. We can realise the benefits of the circular economy by optimising resources, reducing waste and costs.  And we can collaborate with others – sharing waste and resources – through industrial symbiosis strategies.
4. In exploring this challenge, we can find the sweet spot of green economy: new jobs, prosperity and reduced environmental impact. These wins are to be found not just in the clean-tech and green sectors but throughout the economy.
5. In recognising the drivers for more re-localised economies, we can examine opportunities for our business operations and supply chain strategies with the possibility of revitalising regions and communities, further sharing value.
6. We can review our business models, and seek opportunities to eliminate unnecessary costs.  We will maintain our margins by reducing waste and resource expenditures yet spending more money on people thereby emphasising the creation and preservation of good jobs.  This will improve the resilience of business and its ability to generate long-term profitability: from waste-to-wages.
7. We can also take the opportunity to move towards shared forms of business ownership with a fair distribution of rewards for the people that truly enable wealth creation.
8. We can engage with all stakeholders, including the investment community to help them through the transition. Our integrated business reporting approaches can help spread awareness of the long-term benefits of sustainable approaches to business.
9. We can use our money wisely, moving it if necessary, to ensure we bank with and invest in appropriate organisations. This is not just an option for disenfranchised individuals – it applies to businesses, too.
10. We can develop new forms of leadership, with vision and courage, to help us look beyond the current system, beyond present-day difficulties, and to take on the real challenge of transformation. We can – and we will – take our business to a better place, another model we have not seen before.
-- We must be the change we want to see

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