Retailers need to turn to the label industry and find a solution that would help display their prices and advertise their products in compliance with price regulations. A digital label can be a modern solution to this aspect of retailing. A digital label solution, or electronic shelf labels (ESL), offers several features that can help retailers comply with price regulations and laws more effectively.
The Newton ESL by SOLUM, in particular, is an ESL solution for various retail environments. One of its main advantages is the pricing display and updates. Retailers can use every digital label to show clear product prices and advertise sales or discounts appropriately. Not only that but as a whole solution, Newton ESL automates and streamlines retail operations to reduce time and effort from retail employees. With features and capabilities developed for price updates, retailers can have functional labels.
Here are a few ways that digital labels like the Newton ESL can help retailers with price regulation compliance.
#1 Digital label helps with real-time price updates
ESLs can be wirelessly connected to a central system or label management system, allowing retailers to update prices in real-time. This ensures that prices are accurate and up-to-date for every product offering. This minimizes the risk of non-compliance with regulations related to pricing accuracy.
#2 Digital labels have centralized control for the display
ESL systems typically include centralized management software that allows retailers to monitor and control pricing information across the whole store from a single interface. This centralized control makes it easier to enforce price regulations consistently and efficiently. Retailers will also be able to modify the content and display any prices, product information, or sale information.
#3 Digital labels can show audit trails and reporting
ESL systems may include features for tracking price changes and generating reports. Retailers can use this data to demonstrate compliance with pricing regulations, providing a clear audit trail that shows when prices were updated and ensuring transparency in pricing practices.
#4 Digital labels make way for dynamic pricing capabilities
Some ESL systems offer dynamic pricing capabilities, allowing retailers to adjust prices based on factors like demand, inventory levels, or competitor pricing. While dynamic pricing must still comply with regulations, ESLs can facilitate the implementation of dynamic pricing strategies while ensuring that prices remain within regulatory limits.
#5 Digital labels help with price verification and accuracy
ESLs can improve price verification and accuracy by displaying prices digitally. This reduces the likelihood of errors associated with manual price labeling or pricing discrepancies between the shelf and the point of sale system. This helps retailers comply with regulations related to pricing accuracy, prevent any confusion or altercation from consumers, and reduce the likelihood of potential fines or penalties for mispricing.
Moreover, this kind of accuracy from digital labels can also be applied to online inventory. Retailers can use digital labels to synchronize physical inventory and e-commerce prices. This would help retailers present the same prices across their selling channels more accurately. Consumers, in return, would have more trust and engagement with an omnichannel approach like this.
#6 Digital label helps with appropriate sales and marketing visuals
Digital labels can show more than just the price and the product name. Retailers can use the central label management system to add comprehensive product information as well as sales and discount information. This way, shoppers can see any crucial product information they need before buying. Retailers will also be able to show the significant price reduction that qualifies for a sale advertisement. Retailers can easily market their products appropriately with ESL to attract more consumers and build trust.
Overall, a digital label solution provides retailers with the tools and capabilities needed to manage pricing effectively while ensuring compliance with price regulations. Not only that, but it will also improve the audience’s shopping experience for the better.